Bacon
Main article: Bacon mania
Arun Gupta of The Indypendent has pointed out how bacon in particular possesses six ingredient types of umami, which elicits an addictive neurochemical response.[13] According to Gupta "the chain lards on bacon in particular" give foods a "high flavor profile" creating a "one-of-a-kind product that has no taste substitute."[14] This led Dr. David Kessler, author ofThe End of Overeating, to note how the standard joke in the restaurant chain industry goes, "When in doubt, throw cheese and bacon on it."[14]
